Hello lovelies! Today on the blog we have the wonderful Jasmine Williams. We loved interviewing this boss babe, so check out her full interview below! 

Tell us a little bit about yourself.

I’m Jasmine and I’m the founder of Jasmine Williams Media, a content and social media consultancy based in Toronto. I specialize in creating copy and content strategies for brands and organizations that are changing the world and need content that can keep up. Prior to starting my own company, I worked in digital marketing and media for three years. I’ve also worked as a freelance writer for seven years. When I’m not tapping away on my laptop, I like to check out local art shows and try out new recipes. I’m also reeeally into barre fitness.

Photo courtesy of Jasmine Williams.

What’s your biggest passion in life?

I think my biggest passion in life is writing. It’s something that I’ve been doing for as long as I can remember and has been the skill that propelled me to go to journalism school and helped get me to where I am today. I think the only thing second to that would be mentorship. I really believe it’s important to give back to people in some way, and one of the best ways I’ve found to do that is simply by sharing my knowledge and experience with others. While I’m still relatively young, I’ve gone through a lot so I try to pay it forward when I can.

Tell us about your biggest success and how you got there.

Launching my business is definitely my biggest success to date because it was such a journey to get here. I’ve always wanted to start my own business and have been entrepreneurial in various ways for a long time, from starting an online magazine in university to freelance writing. However, I could never really figured out how to to turn my writing talents into a business. I kept doing the 9-to-5 marketing thing, but would find myself working at startups because I still wanted to be close to that entrepreneurial energy (without taking the risk myself).

But I was never really happy at these jobs and kept feeling the itch to do something on my own. So I did some soul searching, and reached out to a few people for advice, and came to the realization that I could do what I was doing in-house (i.e. content marketing and writing) independently as a consultant. And once I met someone who was doing exactly that (who graciously allowed me to pick her brain), I knew it was possible for me to do it too. A few months later, Jasmine Williams Media was born and I haven’t looked back.

Photo courtesy of Jasmine Williams.

Tell us about your biggest failure and how that felt.

While I wouldn’t really call it a failure anymore, one of the biggest setbacks in my life was getting fired. I was working at what should have been my dream job – I was a full time writer/editor at an online magazine. Unfortunately, it wasn’t such a dream after all and I found myself working crazy hours to meet totally unrealistic deadlines. I quickly burned out and after six months, I was let go.

For a long time, I did feel like I failed. But I realize now that my failure wasn’t losing the job, it was the decision to take it in the first place. There were quite a few signs in the beginning that this wouldn’t be the place for me but I ignored them because of how awesome this job would look on my resume. I now know that no job is worth your mental health, no matter how shiny it may seem on the outside.

Tell us which woman has been the biggest influence in your life.

This is a tough one because I’ve have so many amazing women in my life that I look up to. I am constantly inspired by my friends and family who are starting their own businesses and following their dreams. I’m also inspired by the women I’ve got to interview for various stories I’ve written. I don’t think I can narrow it down to one person.

Jasmine Williams Media - Photo 1
Photo courtesy of Jasmine Williams.

What is your favourite thing about yourself?

My drive. Starting a business is not easy. I know everybody says this but it’s true. Entrepreneurship looks glamorous on social media or on TV, but I know that for me, there’s been a lot of tears, a lot of coffee, and a lot of nights spent on my laptop. But it also looks like more laughs shared with my younger brother, more opportunities to share my story with others, and more freedom to work where I want, when I want, with whoever I want. That freedom and flexibility is what keeps me going.

If you could give a young girl one piece of advice, what would it be?

Trust your gut. While you can weigh the pros and cons as much as you want, it’s important to listen to your instincts. If something feels off, it probably is.

Thank you Jasmine for coming on the blog to share you story! If you want to see more from Jasmine, check out her links below. 





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